We can define programmatic TV as a systematic method which is technology-automated and data-driven and used for buying as well as delivering of ads in lieu of TV content. It covers digital TV commercials which are served across web, through mobile devices, and also connected TVs, besides linear TV ads which are delivered across the set-top boxes. Programmatic advertising TV is a great solution, and it is the one that can take advantage of digital advertising's efficiency models for TV advertising programmatic TV do have potential to appear as a win for the audiences, television industry and the advertisers, too. Programmers as well as distributors will be in a position to Display ads monetisation properly
Programmatic advertising - display advertising isn’t fresh. Back in 2013, the IDC - International Data Corporation predicted that expenses on RTB (real time bidding)
Read more ...Beyond any doubt there are too many issues which we can see with programmatic advertising; poor creative, fraud, and also lack of transparency among the media agencies are causing too much debate.
Read more ...It has become very clear that soon video advertising will be bought & sold in real-time Programmatic advertising, so how do you exploit on this New technology trend?
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