It has become very clear that soon video advertising will be bought & sold in real-time Programmatic advertising, so how do you exploit on this New technology trend? How can you stay in control as well as how can you capitalize on your revenues? We offer you the Display ads monetisation platform that allows you to build your RTB layer private ad exchange across Low traffic web, mobile as well as now also video.
RTB industry, providing Real Time Advertising Technology, has successfully launched New technology video on its platform. RTB industry has adopted RTB layer for video advertising, and focuses on facilitating the Low traffic process for video inventory as well as demand in addition to mobile and web.
To answer Why use RTB layer to the changes in the latest digital media market where more and more New technology is happening, both the demand side but also the most astute RTB industry are now searching to also computerize their video offering and include it into their private exchanges, also enabling this highly valuable inventory for real time bidding.
Programmatic advertising - display advertising isn’t fresh. Back in 2013, the IDC - International Data Corporation predicted that expenses on RTB (real time bidding)
Read more ...Beyond any doubt there are too many issues which we can see with programmatic advertising; poor creative, fraud, and also lack of transparency among the media agencies are causing too much debate.
Read more ...It has become very clear that soon video advertising will be bought & sold in real-time Programmatic advertising, so how do you exploit on this New technology trend?
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