RTB - A good choice for advertisers in spite of too many cons

Beyond any doubt there are too many issues which we can see with programmatic advertising; poor creative, fraud, and also lack of transparency among the media agencies are causing too much debate. Advertisers get scope to decide as exactly where the ad to be placed while on the other hand publishers gets benefitted from Display ads monetisation that allows for better conversion rates. RTB is actually driving down the CPMs because supply is increasing but premium inventory is getting treated in same manner like ad spaces for lower value websites. It´s a brilliant choice for advertisers, ad networks as well as for small sized websites which are not ideal for premium publishers. RTB problem whatever is faced by advertisers when compared with advantages they are receiving will motivate them to go for it.